To maximize market value, our properties are upgraded to higher quality categories, where demand from tenants is generally stronger. As part of this phase, our buildings are individually branded to create a visible and attractive location for companies. New tenants are then actively recruited through targeted marketing and leasing processes.
Above all, it’s a people business where success depends on a close collaboration with leading service providers and other key professionals in our network. Because our search for superior value potential relies on current market insights and close teamwork, we devote great attention to developing our network. Again, it’s all about hard work and an allocation of management resources in relation to assets under management that is significantly above the market average.
One of our core strengths is that our leasing expertise is an integral part of the investment decision process. No property is acquired without careful consideration of its leasing potential and associated risk.